As Lead Graphic Designer at Meridian Furniture, I’ve had the opportunity to shape the brand’s visual identity across print, digital, and social platforms. Over time, I helped guide a transition from a cool, modern aesthetic to a warmer, more earthy identity that reflects both the brand’s growth and its connection to home and comfort. From bold campaign concepts to refined product visuals, my work focuses on blending creativity with strategy to elevate how Meridian connects with its audience. Below is a selection of projects that highlight this evolution, along with my design approach, attention to detail, and dedication to bringing the brand’s vision to life.
WEBSITE REDESIGN, BRANDING AND IMAGERY CREATION
WEB BANNER DESIGN FOR AMAZON
INFOGRAPHIC CREATION FOR AMAZON A+ CONTENT
SPEC IMAGE CREATION
ASSEMBLY INSTRUCTION CREATION
