MFA Thesis Catalog/Mailing Pamphlet
10’’ x 20’’
2016
Print
This foldable mailing pamphlet designed for an MFA Catalog called "Accident into Incidents" aimed to visually represent the theme of the catalog through its design elements. The pamphlet features a unique and intentional design that reflects the concept of transformation and the interplay between accidents and incidents.
The warped scanned type on the pamphlet was strategically manipulated to mirror the name of the catalog, creating a visually striking effect. This distortion symbolizes the unexpected and transformative nature of accidents, while also capturing the essence of incidents that arise from them.
Contrasting with the warped type, the overall layout of the pamphlet is very neat and refined. The use of clean lines, balanced composition, and precise typography would contribute to a sense of sophistication and professionalism. This intentional contrast between the refined layout and the distorted type would create a visually engaging and thought-provoking piece.
The foldable design of the pamphlet allows for a dynamic and interactive experience for the recipient. It provides multiple panels or sections that can be unfolded to reveal different information about the MFA Catalog, such as featured artists, exhibition details, and thematic highlights. This design choice would enhance the overall engagement and usability of the pamphlet, making it an effective tool for promoting the "Accident into Incidents" MFA Catalog.
